Instituto Reciclar is a non-profit organization founded in 1995 acting in the region of Jaguaré, West Zone of the city of São Paulo. The main goal is to insert under privileged youth in the job market.

In these 20 years of activity, over 600 young people from an under privileged, vulnerable and socially hazardous scenario, found in Instituto Reciclar a chance to leave “invisibility” behind, to break the cycle of low education – underemployment – lack of opportunity in which they were involved and to choose new paths for their lives. From this total, 85% are active in the job market, in many professions, even in notable positions in major companies.

Localfrio supports this institution through the purchase of gifts produced by the boys.